Tag Archives: Google Home

With Google Assistant & Google Home, Google seeks to win the hands-free generation of search

by Danny Sullivan, Search Engine Land

Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.

Google bucked the odds to win the first generation of internet search, on the desktop. It proved nimble to thrive in the transition to mobile search. Now it faces a third big generational change: hands-free search in the age of internet-connected devices. Enter Google Assistant and Google Home as how Google hopes to win.

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