Tag Archives: Design Company

IBM is gearing up to become the world’s largest and most sophisticated design company

by Anne Quito, Quartz

The platonic ideal

“Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.”—Paola Antonelli, senior curator of the Museum of Modern Art

The practice

In 2012, IBM, the 105-year old information technology company, set out a bold vision: To flood its ranks with hundreds of designers and train its entire workforce—some 377,000 employees worldwide—to think, work, feel like designers. Like it did 60 years ago, IBM is looking to bolster its bottom line through a design-minded culture, but this time at a more ambitious scale involving the entire company.

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