by Adrian Bridgwater, Forbes Tech
A decade ago when Microsoft asked: Where do you want to go today? It didn’t really mean we could go anywhere, in a truly open software sense of the term. They (it, the firm) really meant: Where do you want to go today within a Windows-specific ‘proprietarily’ closed platform of software using our applications, browser and tools?
But that would have made a really shoddy marketing slogan.
Latterly, in an attempt to broaden, Microsoft moved on to use Windows Everywhere, but even this slogan has now become redundant. Today in late 2016, the firm has adopted a different tune and it is one of: Any developer, any app, any platform, at the software engineering and programming level at least, which ostensibly translates directly to the user level too.