From Instagram to TikTok: How social media evolved this decade

From Instagram to TikTok: How social media evolved this decade

by Kaya Yurieff, CNN Business

Shortly after midnight Pacific time on October 6, 2010, a new app built by a small team went live on Apple’s App Store. Right away, they noticed people abroad signing up for the app, called Instagram; by 6 a.m. the startup was so overwhelmed with traffic that its servers reportedly melted down.

Instagram racked up over 100,000 users in less than a week, making it one of the fastest growing apps ever at the time. By December, it had hit 1 million sign-ups. Instagram cofounder Kevin Systrom predicted at the time that “communicating via images” would “take off” in the years to come.

By the end of the decade, Instagram had more than 1 billion users and was part of one of the most valuable tech companies in the world. But it’s also working to beat back a newer rival — TikTok — which is growing fast and looks as novel as Instagram did in the early 2010s.

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